Sheryl Sandberg’s and Getty Images Partner to Eradicate Stereotypical Stock Images

Claire Cain Miller of the New York Times highlights a fascinating partnership between Sheryl Sandberg’s Lean In movement and massive stock photo conglomerate, Getty Images.

“When we see images of women and girls and men, they often fall into the stereotypes that we’re trying to overcome, and you can’t be what you can’t see,” – Sheryl Sandberg

The new collection of 2,500+ photos will show professional women as surgeons, painters, bakers, soldiers and hunters. Girls will ride skateboards, women will lift weights, and fathers will change diapers. The partnership also marks the first time that Getty has jointly created a collection with a nonprofit and shared the revenue – will get 10% of the revenue.

Read the entire article here.